A Look at Mopar Advertising in the glory years.

Part 1

With a “Beep-Beep” and a good dose of a “Scat Pack” Mopar succeeded in becoming the leader in American Made muscle. It never seemed to be afraid of making fair game of most any subject. It’s advertising transformed the car culture and made young boys into motorheads all in one decade. It wasn’t overnight mind you, it took nearly the entire decade of the 1960′s to set the stage and by the early 1980′s with one fatal brushstroke on a Dodge Magnum it the end of an era.

Early in the game Mopar was as conservative as the next guy. Plymouth touted beauty and reliability. Steel construction was the norm but Detroit wanted to really drive it home in ads like this. Over the next few weeks I’ll be adding more to this look at Mopar advertising up through the 1970′s and into the early ’80′s and the death of the REAL car and it’s advertising. I’ll look at the reasons behind the successes and the failures of the ad’s and give my perspective to the glory years of Mopar!

Even a blind man could see how much better a Mopar product was.

(Part 2)